Microsoft 365 features that help users manage their subscriptions, account settings, and billing information.
I did not realize I was being "positive" in any manner. Indifferent I could go with. :-)
Breaking with the indifference, giving my opinion:
Personally, I don't see the use of such a "assistance" subscription for anyone at that level. Most would be better served finding someone local (near them) they trust and don't mind paying for such things as opposed to this call-center type help-desk Microsoft-only assistance.
RE: "Are you associated in anyway with Microsoft, i.e. an employee?"
No. This is a peer-to-peer volunteer-based public international forum and I have been giving my time and expertise in this and other such forums for... decades.
RE: "Do you recommend the Assure Support Plan and are you using it yourself?"
No to both. See above where I give my opinion. RE: "Geek squad"
Please, PLEASE... if you have any other choice - find something else (mom & pop type shop, some professional IT person who does work on the side, etc.) to get your support from. Big-box type solutions should be avoided. It makes life a little better and you aren't treated like a $ more often than not (when compared to going to a big-box type or even online subscription-type situation.)
My opinions are based off years and years of IT professional work managing hundreds/thousands of computers with 10's of thousands users and hundreds of various applications (often all installed on the same systems - so 60+ different third party applications on a set of systems with multiple users in some cases) and doing work on the side for people at home and for smaller businesses. Despite the advances in technology, etc. - many things are still fairly difficult on a computer / operating system (despite arguments to the contrary) and given the sheer number of variables involved, it shouldn't be a surprise to anyone who thinks about it for more than a moment: computers are complex devices and sometimes an expert can save time, frustration and effort.
So... there's that. :-)