Processes in Microsoft 365 for setting up Office apps, redeeming product keys, and activating licenses.
The writing does seem to be on the wall.
M$ is moving to a remove the middleman (resellers)) to subscription based hosted service not unlike an Iphone.
Windows 10 is well on it's way there too.
M$ phone and Surface are just the tips of the iceberg.
They have been pushing us resellers to give them our customers with things like Office 365 and Azure and give us an ever decreasing profit margin until they eliminate us all together.
Reminds me of the folks that find out they are being replaced by H1B's and need to train them if they want to get paid a one time "finders" fee.
Is this surprising?
No,it's Microsoft and they've been doing business like this for a very long time.