Managing personal Outlook.com account settings, security, and privacy
I believe that the Windows paradigm is that each person using a PC will have his or her own login for that PC; that multiple people won't masquerade as a single user. Microsoft believes most people want a single experience across their computer and the (Microsoft) cloud, so your Windows credentials are now tied to your Microsoft cloud credentials. Microsoft believes that once people sign into their computers, they want to be able to seamlessly access their PC assets and their cloud assets without needing separate logins. For the most part, I think this is a good approach, but it makes using the local and cloud assets more difficult for people who do not wish to follow that paradigm.
If you wish to share a PC as a single user but access cloud services as multiple users, make your username a local user and then make sure you never select the "Keep me logged in" options on web sites and always remember to log out of web sites when you are finished with the sessions. Granted, it requires some discipline, but it should work satisfactorally.