I'm guessing the computer(s) had Windows 11 in the Windows Update Cache already.
If a computer has started downloading an update, there are folder names that tells the Windows Update Service that an update is in progress, and it restarts the download even if you add the registry key later.
There are additional steps that can be followed to fix this, already described in this thread (back on page 5). Unfortunately, this 'message board' doesn't seem to give me any easy way to link to that post, but it dates back to jan 14, 2022. Posts after that add additional discovery, which may be helpful. For instance, the folder name you need to delete, can be different from the one I posted.
Also, please note that rolling back the update doesn't necessarily help, since the registry key may be removed by the rollback, and Windows 11 start downloading again.