Windows 7 Media player will not play back BluRay disc's

I do not know why you keep insisting on providing answers that are illogical. First, Microsoft will never be denied of the right to purchase the right of selling a software in order to play a blue ray . It is an economic advantage for Sony to have a company as big as Microsoft selling their product.  Not only will they be able to exponentially increase their profit, but also their market. Sony is no longer building TVs. Samsung is building it for them even though they are competitors in the same market. It is about profit, and not revenge. Also, Apple will never close the door to Microsoft do to common interest. As anyone can see, Apple users have compatible software such as Word been use on their operating system. Do you believe Microsoft does not have knowledge about Apple been providing access to word to their customer using Word? It is business and not personal. (profit). In respect to the cost of the devise, Microsoft should think about what is going on with the market. The largest media market right now is blue ray. Weather Microsoft like it or not. And no, I or better say, we are not the minority when it comes to what devices are been use for media players in todays market. Please, do not insult anyone intelligences.

Thank you.

It is well within Microsoft's capabilities to add native BluRay support to Windows Media Player. Why havent they? Cost. BluRay data disks are supported by Windows, because the technology needed to read a BluRay data disk doesn't have any licensing issues associated with it. The technology to play a BluRay movies on the other hand require a "license". Every company that makes a standalone BluRay player bought the rights to use the technology, as did every (legitimate) company that makes a BluRay movie playing software. The costs for these license is recovered by the company when they sell you the player/software. Microsoft could, of course, also by the rights to include native BluRay movie support, but they would then have to pass on the cost to you. In your case, this would probably be fine, but think about all the people that don't watch BluRay movies on their PCs... BluRay drives are still rare to find in computers, and even those who have BluRay hardware, don't always want to watch movies on their computer. Why should they pay $20 for Windows for a "feature" they never use? Unfortunately you are in the minority at present. As soon as that changes (meaning that a significant portion of Windows purchasers have the hardware ability and desire to play BluRay movies), you can bet support will come with Windows.

Another possibility to consider: Remember which format Microsoft backed before BluRay won out the market? Could it possibly be that they're still sore they backed HD-DVD, the losing format?

You are the moron idiot.

Everything on pc or electronic has a license attach to it moron. Now a company as big as Microsoft should had already made its product compatible with one of the most popular format in the market. What will be the cost of it, maybe 1 to 2 dollars per customer. Will it be worth it for the customer to have it on the operating system rather than on a third party software, it is a biggggggggggggg yessssssssssssssssss. So please stop acting like an idiot and save us the time with your stupid comments.   

If it were something Microsoft could buy, they would. But they have tried a number of times and have been denied. The exclusivity of the codec is invaluable to companies like apple who will not let Microsoft purchase it. And mostly to frustrate Microsoft users (which has clearly worked) and persuade them to look beyond Windows when choosing an OS.

Microsoft using the codec and selling a billion copies is like you downloading a bootleg movie which is still in cinemas and selling a billion copies of it. Even if you wanted to you couldn't buy it, so you just do it illegally and distribute it knowing you'd face an enormous fine.

Companies don't spend 80mil developing a new format just to share it with their competition.

You are the moron idiot.

Everything on pc or electronic has a license attach to it moron. Now a company as big as Microsoft should had already made its product compatible with one of the most popular format in the market. What will be the cost of it, maybe 1 to 2 dollars per customer. Will it be worth it for the customer to have it on the operating system rather than on a third party software, it is a biggggggggggggg yessssssssssssssssss. So please stop acting like an idiot and save us the time with your stupid comments.