Firstly, make sure the link opens in Internet Explorer - might be easiest to make it your default browser just for this operation.
Then it should ask if you want to install the Microsoft Update activex control or something similar, cant recall the exact message.
This should take you to the page, in IE, which lets you subscribe to microsoft update once again.
You may need to add the *.microsoft.com domain to the 'Compatibility View' options in IE - no idea why but for some reason their own page needs that to render properly.