- solid market share for Microsoft Mobile could be achieved, if the WINDOWS USER is placed in the center of experience // so the primary goal should be to be the leading mobile device for Windows users // this approach can help significantly the whole Windows devices family & bring some joy to Windows users // so the fundamental mistake has been concentrating on a broad global market share & not considering the fact that not all the segments of that market present real interest for Microsoft at this moment (as the company grows & countries develop the targeted user-numbers could become bigger) //
BTW : in times when the competition stretches the price target of their devices, some decent Lumias would have made good some ground //