MASetupCleaner.exe looks, according to some of the replies already listed, to be an artifact of a Samsung software product (Kies). Just uninstalled kies, did a restart, and got a UAC flag citing masetupcleaner, that I denied. I decided to search for it by name and ended up here. I would advise never ever ever install any Samsung software, it came stock on this machine. More importantly, don't buy any Samsung products. Their RD department is the absolute worst. Samsung alters their hardware, then have to write proprietary drivers software to get it to work. They do not follow standards. Anything you can find in China works longer and better than Samsung. They RD the **** out of a product to come up with selling points that are unique, like Kies. Problem is when they send 'the next big thing' to market they stop fixing bugs, stop updating drivers for their altered hardware, and start telling customers experiencing problems to do a 'factory reset' or upgrade to a newer device because something on the $1200 device you have does not support it. The fruit guys do the same thing, but at least you can measure their device's usefull life cycle in years not months like Samsung. I am on my second Samsung laptop, 1.5 years after purchase they finally replaced it, but not without a fight. They stopped updating their proprietary driver software package for the AMD6490HD within 6 months of my purchase from the big blue box buy place. Similar problems with the newer laptop that all link back to their proprietary drivers. The same goes for the Siii I have. Talked the pinkT phone company into sending me an SiiiLTE (with newer OS and newer Samsung apps) to try and resolve an intermittent data connection with phone. The SiiiLTE was way worse, in nearly every way. I was able to compare nearly everything between the two phones, side by side. Then I sent it back.
F Samsung, F their developers, F their products, and F their management for hiring douche bags. If I had my way, the next big thing would be my foot in Samsucks azzzz....
I did just find the file in the windows directory, and deleted it. Hopefully that is the last I see of it.
Good luck