The TDP and total power is about the same for the i5. I measured it with the intel power gadget. I was getting very similar numbers for an uncooled i5. The one difference is that I don't have anything that pushes my graphics to 11.4W or the i5 doesn't go that high.
That could be because the HD 5000 has 40 execution units compared to the HD 4400's 20, but it could also be because we are using different stress tests. Could you try furmark to keep it consistent? And if gpu-z doesn't say 11.4W, what does it say?