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Microsoft 365 and Office | Install, redeem, activate | For home | Other
Processes in Microsoft 365 for setting up Office apps, redeeming product keys, and activating licenses.
Hello
If you bought Office 2024 for only $20, that's a major red flag. Also, sellers on Groupon are known for reselling volume license, which will explain why you cannot install.
Any chance you bought something called Office 2024 Pro Plus/Standard/LTSC?
The Pro Plus (aka, Standard, LTSC) product is not designed for home users. It is a volume license, which means it is intended for organizations, not individuals. These licenses are managed by an organization’s IT department and are tied to a contract with Microsoft. Because of how volume licensing works, activation may depend on things like installation limits or periodic validation through an organization’s KMS server. Those processes require IT support from the organization that owns the license. That is why these licenses are not meant to be sold to individuals. Home users typically do not have access to the IT infrastructure needed to manage or maintain them. Unfortunately, some third-party sellers offer these licenses at very low prices. They may seem like a good deal, but they are often resold in ways that violate the licensing terms. Most buyers are not aware of these details until problems occur.
If I were you, I would return it and ask for your money back.