Processes in Microsoft 365 for setting up Office apps, redeeming product keys, and activating licenses.
On a Mac, this sign-in loop is commonly tied to Office keychain access or a stuck authentication session.
Try this in order:
- Make sure Office is in the default /Applications folder.
If Office was moved elsewhere, Microsoft 365 for Mac can repeatedly ask to sign in or show authentication errors. - When the keychain prompt appears, select Always Allow.
This prompt can appear up to three times per Office app. - If the prompts keep returning, restore keychain permissions:
- Quit all Microsoft 365 for Mac apps such as Word, Excel, PowerPoint, Outlook, and OneNote.
- Follow the Apple steps for allowing apps to access the keychain.
- Then open Word again and try signing in.
- Sign in from Word again:
- Open Finder > Applications.
- Open Microsoft Word.
- In the What’s New box, select Get Started.
- On Sign in to activate Office, select Sign in.
- If not prompted, open a blank file and go to File > New from template > Sign in.
- Enter the email address associated with the Microsoft 365 subscription, then enter the password.
- Verify the correct account is being used.
For home use, the Office license must be attached to the Microsoft account used to buy or renew Microsoft 365. If one account does not work, try other personal email addresses that may have been used for the purchase.
If Word still loops on the authenticator step, the supported Mac-side fix in the available guidance is to correct keychain access and retry activation.