Analytics in Sway

Grandelius, Annica 0 Reputation points
2026-01-20T10:38:58.5666667+00:00

Hi, is it possible to get mor detailed analytics in Sway? If we use Sway for sending newsletter to the organization.

Microsoft 365 and Office | Sway | For business
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  1. AI answer

    2026-01-20T10:39:05.9066667+00:00

    In Sway, detailed analytics are somewhat limited. However, you can access basic analytics such as view counts for your Sways. For more sophisticated analytics, such as personal analytics that show the percentage of the Sway read, you would need to use Sway as part of a Microsoft 365 subscription. This allows for additional features that might enhance your ability to track engagement with your newsletters.

    If you are looking for more detailed insights beyond what Sway currently offers, you may need to consider integrating other tools or platforms that specialize in analytics for newsletters or communications.

    References:

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  2. Tina L 12,340 Reputation points Microsoft External Staff Moderator
    2026-01-20T11:43:51.7766667+00:00

    Hello @Grandelius, Annica,  

    Thank you for reaching out to the Q&A forum! 

    Besides, the Q&A Assist response, I would like to provide some additional clarification so you can have a clearer understanding of the analytics capabilities currently available in Sway. 

    I also found this article that explains in more detail what Sway Analytics can display: Analyze Engagements using Sway Analytics for your Sway Presentations 

    Note: Microsoft is providing this information as a convenience to you. The sites are not controlled by Microsoft. Microsoft cannot make any representations regarding the quality, safety, or suitability of any software or information found there. Please make sure that you completely understand the risk before retrieving any suggestions from the above link.

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    However, at this time, Sway does not support advanced or user‑level analytics such as identifying exactly who opened the Sway, tracking individual user behavior, section‑level analytics or click‑tracking or detailed metrics for each viewer.

    I hope you understand that Sway is designed primarily for storytelling, presentations, and simple content sharing, rather than functioning as a specialized newsletter analytics tool. Because of this, its built‑in analytics focus on general engagement trends rather than detailed tracking. 

    Since this is by design, I highly recommend submitting feedback directly through the Microsoft Feedback Portal so Microsoft Product Team can consider adding this feature in future updates.    

    User's image

    If you've already submitted feedback, please share the link here, so not only me, but others can also vote it up. I truly appreciate you're understanding and patience as Microsoft continues to evolve the platform.            

    Looking forward to hearing from you!

    If the answer is helpful, please click "Accept Answer" and kindly upvote it. If you have extra questions about this answer, please click "Comment". 

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