Microsoft 365 features that help users manage their subscriptions, account settings, and billing information.
I had a Microsoft account name as the same as my preferred email, but all is not lost!
The clue is that you can't have your 'primary alias' as your personalised email address. So how to stop it being 'primary'?
Go to accounts.microsoft.com, personal info and Manage how you sign in to Microsoft.
Add a new alias, creating an outlook.com address on the way.
Specify that as your primary alias. Then delete your old primary alias which is your preferred email (a heart-stopping moment).
This frees up the name and you can go to Outlook and add it as your preferred email.
A benefit is that after doing so, not only does the email appear to come from that email, but at the receiving end the header.from and smtp.mailfrom match so it doesn't get treated as junk by recipients.
And the personalised email still works for signing in to your Microsoft account or W10 PC sign in with MS.
I was also able to add the email to Thunderbird, though I had to create an app-specific password to keep security happy. Just in time for the trial period end.