Processes in Microsoft 365 for setting up Office apps, redeeming product keys, and activating licenses.
2016 retail & OEM activation is the same. There are no discs anymore...
The whole Live ID account requirement is the primary issue. This entire activation process is based on the premise that the person activating the product is the end user. It makes it an incredibly convoluted process for IT service providers trying to assist our SMB clients who typically purchase OEM or retail editions of Office...
I know that many have come up with various email naming conventions and/or schemes for creating accounts in order to activate their client's Office installations, but these get to be a nightmare to manage over time and just don't scale well.
Lately, I've been primarily recommending either Office 365 for the smaller installs or volume licensing where it makes sense. Still have some OEM purchases, but I don't activate the products for them (I'll assist, but won't pre-activate the installation as I did in the past).
As I stated originally in this thread - I still think this activation process is by design. I don't really think MS cares much about the OEM/Retail Office installations - they're entirely focused on subscription models (i.e. Office 365). We can complain and petition MS all we want, but in the scheme of things, I suspect the O365 revenue far outweighs that of OEM/Retail sales... Ultimately, I don't think the OEM/Retail versions of Office will be around much longer... Office 2016 may even be the last of it's kind...