Processes in Microsoft 365 for setting up Office apps, redeeming product keys, and activating licenses.
FYI:
"SingleImage" is the term that MS uses for the factory trial installation that allows use of Product keys for Home and Student, Home and Business OR Pro to activate the appropriate programs from the single installation.
So it appears that during the install it is looking for the 2010 installer. Since AFIK 365 does not care about other versions of Office I'm guessing that you are doing a 1-computer local install of 2013.
The only thing I can think of to suggest is make sure you have the 2010 product key, then use method 2 in this tip to uninstall it before running the 2013 install.
KB 290301 Uninstall Office 2010
http://support.microsoft.com/kb/290301 2010 If you have 64-bit windows, download the tools to your HD before running them(make copy of your NORMAL.DOTM, EXCEL.XLSM, and for 2010 QAT: Excel.officeui and Word.officeui if you have done any customization).
NOTE: 2 people have said that the Fix It in method 2 would not run in Windows 8.
Method 2 in this tip does a more thorough job that the "normal" uninstall via Programs and Features (aka Method 1 in the tip). The Normal uninstall is designed with the assumption that you will be re-installing Office. It does NOT delete everything. It leaves configuration files like NORMAL.DOTM and other templates etc. and it also leaves configuration Registry entries.
- Method 1: Uninstall from Control Panel
- Method 2: Uninstall using Fix it 9737366
- Method 3: Uninstall with the Program Install and Uninstall troubleshooter
- Method 4: Remove manually
You can re-install 2010 after you have 2013 in place if you wish.