Windows activation after bios update

That's frustrating, and the lack of support from Microsoft is just unexcusable.

Are you able to see your pc in your Microsoft account? What about the devices list during the activation troubleshooter?

My actual situation is I can see the new desktop only inside my Microsoft account under devices (together with the old one and the laptop), but it just doesn't show up when using the activation troubleshooter. It only lists old desktop and the laptop, and I'm unable to activate the license back to my old desktop.

I used the license transfer from old to new desktop weeks ago with no issue at all, but as i described before the bios change messed up somehow with the license process, showing twice the new desktop both on toubleshooter and the account.

Probably my biggest mistake was to delete both instances of the new desktop from the microsoft account, but what can you do if activation process do not work?

I opened a new ticket hours ago, and guess what? No support call yet. I'm curious to see how many tickets a customer should open to, at least, speak to a technician. Solve the problem will be a completelly different stuff.

Let's see, I'll keep updated this post

same here happened now 3rd time, opened a ticket and NO calls received I don't know what kind of stupidity is driving MS support???? what next, lawsuit?

Quick update:

a whole week after the ticket was opened, and no call from Microsoft support yet.

This is beyond disappointing, I trusted this company and spent for a retail license just to discover that customer care is M.I.A.

There is no way I will purchase another license just because they don't care at all to solve customer's problems;

I should've buy an OEM license for less than 20€, even if the process would fail 10+ time.

That should've cost me considerably less money than a retail license failing just for a bios update, this is insane.

There is no chance to talk to a person capable to solve this problem; I'll continue to open one ticket per week till someone will answer at least

via mail a way to unlock this license.

This is just not professional, to say the least -.-'

Information from tanker59 helped me, but my experience to get reactivated required an extra step. Here is the full series of steps I did:

1. Updated MSI Mortar Max B660 DDR4 bios, this caused windows to say it needed to be activated.
2. Tried the activation troubleshooter, clicking on "I changed my hardware recently" and it failed to activate. Attempted multiple times.
3. Followed the steps of tanker59 in admin powershell: 3.a.Type slmgr -upk then hit Enter 3.b.Type slmgr /cpky then hit Enter 3.c.Type slmgr /rearm then hit Enter
4. Rebooted Computer (important)
5. Again, tried the activation troubleshooter, clicking on "I changed my hardware recently" and it failed to activate. Attempted multiple times.
6. Input my OEM windows 10 product key which I had used when originally installing windows 11 on this computer, which was converted to a digital license as part of that original install process.
7. OS finally activated.

I don't think step 6 is "supposed" to work, but it did for me. Thanks tanker59 for saving me a call to MS Technical Support. I hope this extra trick may assist others.

Due to continual upgrades via microsoft direct I had lost track of license so local account wouldn't have worked. I had to use my microsoft online account for my original license and subsequent upgrades to be recognized.