If you do not see the option to rename the device through the Settings app, you can also try the following steps:
Press the Windows key + X on your keyboard to open the Quick Link menu.
Select "Device Manager."
Expand the "Bluetooth" section.
Right-click on the ZVOX AV30 earbuds and select "Properties."
In the Properties window, click on the "General" tab. There is no "change settings" button on my "General"tab
Click on the "Change settings" button.
In the Bluetooth Properties window, click on the "Advanced" tab.
In the "Device name" field, type in the new name for the earbuds.
Click on the "OK" button to save the new name.
There is no "change settings" button on my "General" tab.