The alexa app on the microsoft store isnt there what do I do?

I can tell you what exactly happened.

The alexa app was designed by AMZN Mobile --- for Windows 10 mobile phones --- but it happened to coincidentally can be installed on windows 10 PC. You can see some apps (such as Dolby Access) on Microsoft Store is available for PC and XBox's as well.

But Microsoft killed the Windows 10 mobile phones in 2017 and the last Alexa app update by AMZN Mobile was in 2018.

It is also the reason why Microsoft killed off Cortana's consumer skills functions in 2020 --- because when they started making Cortana, they were still trying to make windows 10 mobile phones, Then they killed the windows 10 mobile phone.

https://www.theverge.com/2020/2/28/21157816/microsoft-cortana-windows-10-productivity-skills-assistant-update

It is really as simple as that --- not some global conspiracy.

Which ended up being a wasted effort. Sadly... the Alexa Windows app does not allow me to control my individual devices the way the phone app does (setting up Wifi, controlling what's currently playing, etc).

If I had to guess... this problem is probably occurring for all of us troglodytes... who don't log into Windows with a "Microsoft account". Behind the scenes, they probably want to link tokens between our "Microsoft account"... and our Amazon account, and because we aren't logged in with a "Microsoft account", they won't show the app (which is, in my opinion, trash) at all, because the entire purpose of having it in the store is just so they can link the accounts for advertising purposes.

I guess it's just stick with the website for now (#uninstalls):

https://alexa.amazon.com/spa/index.html#settings

Hi, Just press the "more detail" icon. I was just using the link, and I have the same issue, but after clicking on it, it leads me to the full store app.

Doesn't look like it's available in all regions. That will be Amazon and not Microsoft.

Someone clearly hasn't used bing in some time it seems.