When it comes to the "Windows Store" there are a lot of things that don't make sense.
As of the time of this post, there are over 600 million Windows 10 devices in active use. Yet, the Windows Store would never suggest this. Based on the amount of apps in the Windows Store, one would swear there are only like 5 million people using Windows 10. There are hardly any apps in the Windows Store compared to the competition.
But why? Well, that's the "billions of dollars" question.
For me, I personally think that Microsoft's Competitors PAY DEVELOPERS to "NOT" make apps for Windows.
For example, Apple contacts DirecTV and asks them how much revenue would they gain by making an app for Windows 10. DirecTV gives them a number. Apple matches that number and tells them to not make the app. DirecTV makes money for doing nothing, and Apple gets to flourish by eliminating a competing app store.
It's a modern form of Anti-Competition.
Now I understand that this sounds very Fanboy'ish, but if anyone else has a much better logical reason; please tell. I would be really interested to know why developers would turn down over 600 million customers and it's potential revenue.