I agree this is a huge step backwards, I wonder if they had to agree to removing photo stream syncing and messaging to get Facebook to make an official app.
This is all due to people moaning about a lack of apps - the truth is apps are out of date as far as I'm concerned - integration into the operating system is far better. Who wants to open an app every time you need to check Facebook? I don't want to open an app, I may as well just use the web based browser, I want all my pictures from twitter, flicr, Facebook, SkyDrive and local pictures integrated on my computer.
"Apps" - or as they were used to be known programmes before the world went iOS crazy, are really no more conceptually advanced than anything we were using when windows 95 was about - click an icon - run the programme. Boring, slow, time consuming - where's the cross programme communication? where's the efficiency saving? The real reason the iPad is a success (and other tablets) is because it offers an efficiency saving, its more convenient than sitting at a laptop or computer. Apps were not the revolution!
With windows 8 Microsoft showed us a vision of the future and pushed the boundaries of integrating social media and the operating system directly. This was the real advantage of windows 8 - the revolutionary convenience and efficiency saving that makes it better than iOS.
I don't honestly believe they only included the feature because Facebook (or any other service) hadn't yet produced an app. I do believe that in order to get Facebook to produce an app they have been forced to remove it.
Why do Microsoft so desperately need to court Facebook and the like? Because they haven't sold the integrated nature of the start screen strongly enough which is a shame because once you get that you get windows 8. Its not about tile sizes or lack of start button, that's not the revolutionary thing.
By retreating from this core philosophy Microsoft are giving up on a key differentiator which is a shame , at the end of the day apps come and go (yes one day facebook will go the way of bebo) OS's aare here to stay.
Windows team please keep the photos app the same as it was and also reinstate the messenger app (or make sure Skype can function just as well)
Sorry for rambling on
Adam

