Hi,
From what you have described it sounds like I have the exact same issue. I also have a SP3 and have never hear this sound from that device. I don't think it is just your ears, at times the noise is very noticeable.
The only thing I seem to have noticed is that the noise gets louder on web pages that have either video or animated ads. Unless that was just my imagination.
When you were in the store previously did you happen to check out the SP4 demo units there to see if they make the noise too?