Hello, Michael McCreary.
The Microsoft Store does not sell the full offline version, but only the upgrade from the Home edition to the Professional One. In addition, a unique activation key is not sent for the upgrade license. There is also a restriction on such an update - the license is permanently linked to the PC on which this update was purchased and installed. "Virtual machines" (not only VMware) can "change" their "hardware configuration" (virtual) during their operation, which can lead to activation failure. If this happened with an upgrade license, and not for the full version, then there's nothing you can do about it.
If you purchased it on the Microsoft website, and not in the MicrosoftStore, then try this:
- Run the Command Prompt as an Administrator (in a virtual machine, of course) and run the commands
slmgr.vbs /ipk <ProductKey>
slmgr.vbs /ato
where <ProductKey> is a 25-digit unique product code (key) from the ESD license purchase package in the XXXXX-XXXXX-XXXXX-XXXXX-XXXXX format.
- Restart the PC (virtual machine) and after 5-7 minutes check for activation.
Write about the result.
P.S. Error 0xC004C060 indicates that the "Key is invalid" due to the fact that "The user is most likely using an old OS build." In this case, I recommend updating Windows 11 to the current 26200.9445 either through the Update Center or using an ISO or installation media.