Hi, Andrea De Biase
A BIOS update can sometimes change the hardware information Windows uses to recognize the PC. Since the normal activation process is looping, the next step is to identify the license type and try activation outside that loop.
Besides the solutions provided by the Q&A Assist, here are some suggestions you can try:
Right-click Start, select Terminal (Admin), enter slmgr.vbs /dlv, and press Enter. Check the License Status, Product Key Channel, and activation error code. Do not post the full product key or Product ID publicly. This information helps determine whether the license is Retail, OEM, or Volume.
If Windows originally came with the computer, install ShowKeyPlus from the Microsoft Store. Check whether it finds an OEM key stored in the BIOS. Only share a screenshot after hiding the key itself.
Try the official online or offline activation process. Offline activation uses an Installation ID and Confirmation ID, so it can bypass a failing online activation attempt.
If ShowKeyPlus finds no OEM key, contact the PC manufacturer. The BIOS update may have removed or changed the system’s licensing information, which the manufacturer may need to correct.
Thank you for your patience in reading, I hope this information has been helpful to you.
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