A family of Microsoft word processing software products for creating web, email, and print documents.
I'm now a bit confused about what email address I'm supposed to be logged in under as the page I open when I follow the above just shows 365 Basic and I paid for Family.
Since you are not consistently seeing Microsoft 365 Family when you sign in to your account, you must have multiple accounts, and only one of them is associated with the correct subscription.
What you can do is open an in private (incognito) browser window and systematically sign in to each of your Microsoft accounts. Try your various @outlook.com and @hotmail.com accounts. A third-party e-mail such as @gmail.com may also be associated with a Microsoft account.
I want to talk directly with someone about my account but that appears impossible [---]
You can try the Microsoft chat support, which can be accessed via https://support.microsoft.com/contactus . According to reports here in the forum, finding the correct support may be a time-consuming process, unfortunately.
Just to be clear, contributors here in Q&A are your fellow users. We do not have access to account info.