Disable "Action Recommended" Emails from Microsoft Advertising

Rex Schrader 0 Reputation points
2026-07-07T17:30:19.21+00:00

I am an admin on a Microsoft Advertising account. I am getting regular emails with titles like "[Action Recommended] Your campaign budgets may be limiting performance." - I have all my accounts email notification preferences set to off, and there is no "unsubscribe" link in these emails.

How do I disable these emails, other than just setting a rule to automatically delete them?

Microsoft Advertising | Other
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  1. AI answer

    2026-07-07T17:30:37.78+00:00

    Those "[Action Recommended]" budget emails are part of Microsoft Advertising’s ad performance optimization notifications. They are controlled by the Ad performance optimization category in your Microsoft Advertising email preferences.

    To stop them (without using inbox rules):

    1. Sign in to Microsoft Advertising.
    2. From the left navigation menu, hover over Settings and select Email preferences.
    3. Select your user name.
    4. Make sure Ad performance optimization is turned Off for the account(s) where you’re receiving these emails:
      • If you have one account: slide the switch for Ad performance optimization to the left (Off), then select Save.
      • If you have multiple accounts: click the pencil icon next to Ad performance optimization, clear the check boxes for the accounts you don’t want emails from, then select Save.

    These emails are optimization suggestions, not mandatory system or billing alerts, so turning off Ad performance optimization should stop them. Critical notifications (for example, depleted budgets, security, billing) may still be sent to primary contacts even when other categories are off.

    Also note that when new accounts are added or you gain access to additional accounts, your current preferences are extended to them. If you later start receiving similar emails again, review Email preferences for any new accounts.

    References:

    AI-generated content may be incorrect. Read our transparency notes for more information.

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  2. MS Advertising - Marvin 160 Reputation points Microsoft External Staff Moderator
    2026-07-08T00:58:38.19+00:00

    Hello Rex Schrader,

    Thank you for using our Microsoft Advertising Learn Q&A Platform!

    The emails with subjects like “[Action Recommended] Your campaign budgets may be limiting performance” are usually related to Microsoft Advertising recommendation or optimization notifications.

    Even if you have already turned off some notification preferences, please note that certain Microsoft Advertising email categories may not be fully disabled. Critical notifications may still be sent when necessary.

    Based on Microsoft Advertising guidance, there are two ways to help reduce or stop certain recommendation-related emails and content:

    1. Dismiss recommendation content in Microsoft Advertising

    If these emails are connected to Recommendations in Microsoft Advertising, you may stop seeing specific recommendation types by dismissing them:

    1. In the left navigation menu, hover over Campaigns and select Recommendations.
    2. On the recommendation card, select the ellipsis (…) for the recommendation type.
    3. Select Dismiss all.
    4. You may also provide feedback if prompted.

    This should help prevent recommendations of that specific type from appearing in that recommendation tile.

    2. Manage your Microsoft Advertising email preferences

    You can also manage certain account and marketing email categories by going to Settings and updating your Email preferences.

    Under email preferences, you may be able to manage categories such as:

    • Billing alerts
    • Account management notifications
    • Disapproved ads or keywords
    • Ad performance optimization
    • Payments
    • Insertion orders
    • Marketing preferences tied to your username

    Please note that declining these emails may reduce the number of Microsoft Advertising emails you receive, but it may not eliminate all of them. For example, Primary Contacts may still receive critical notifications related to account security, billing, depleted budgets, or other important account matters.

    If the emails you are receiving are related to Ad performance optimization, turning off the appropriate category under Email preferences may help reduce them. However, certain required or critical notifications may still continue to be sent.

    Please see Setting Email Preferences for more details.

    Our support teams are pleased to engage in more in-depth discussions about your account through phone, chat, or email to offer review assistance, please see our support page to reach out!

    I trust that the details shared here will partially address your inquiry. Should you have any further questions, feel free to contact our support. Additionally, I’ve sent you a private message requesting additional information. Please don’t hesitate to reply if you require further assistance.

     

    Kind regards, 

    Marvin | Microsoft Advertising Support Specialist | 800-518-5689 

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