The administration of a hybrid deployment that connects on-premises Exchange Server with Exchange Online, enabling seamless integration and centralized control.
msExchHideFromAddressLists is an Exchange attribute, and the rule to have it synced to Entra ID requires that the object has the mailNickname/alias attribute populated. So check for that. If the value of mailNickname/alias is null, the corresponding sync rule will not trigger, and changes to any Exchange-related attribute values will not be reflected in Microsoft 365.
Here's the corresponding documentation article: https://learn.microsoft.com/en-us/entra/identity/hybrid/connect/concept-azure-ad-connect-sync-default-configuration#user-out-of-box-rules