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You need to match the text response to the scoring table and return the number. If the response from the form is in J2, and your vertical guide has the answer text in column A and the numeric score in column B, use:
=XLOOKUP(TRIM(J2),$A$2:$A$6,$B$2:$B$6,"")
This compares the text in J2 to the vertical list of answers and returns the matching score.
If your version of Excel does not support XLOOKUP, use:
=VLOOKUP(TRIM(J2),$A$2:$B$6,2,FALSE)
TRIM() helps prevent matching problems caused by extra spaces from Forms responses. Place the formula in your Score column and drag it down for all rows.
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hth
Marcin