For those who cannot see the ESU option in Windows update, the solution below would help, courtesy of AskWoody:
https://www.yourwindowsguide.com/2025/09/cant-enroll-in-windows-10-esu.html
First of all, Ensure the Connected User Experiences and Telemetry (DiagTrack) service is not disabled.
in the Windows search, Type cmd, right-click it, and choose Run as Administrator. Enter this command:**
sc.exe config DiagTrack start= auto
sc.exe start DiagTrack
Add the following registry key, using the same Command Prompt admin that forces the ESU feature to appear:
reg.exe add "HKLM\SYSTEM\CurrentControlSet\Policies\Microsoft\FeatureManagement\Overrides" /v 4011992206 /t REG_DWORD /d 2 /f
Restart the computer.
Use this command to trigger the ESU Popup in the Windows update area, which would resolve the ESU Program not appearing in Windows update issue.
cmd /c ClipESUConsumer.exe -evaluateEligibility
Restart, and you should see the pop-up in Windows Update.