This just happened to me as well with a MSI Z690 Edge Wifi DDR4 motherboard,
after updating through MSI Center to Bios version 3.2022.1107.01
Still looking for a fix w/o rollback
Ok - For some reason my computer was listed 3 times, and after trying the 2nd one and re-activating,
it's now activated again.
Legit purchase of Windows 11 Pro here.
This should not be an issue.