Windows activation after bios update

Same motherboard brand here too, for what it's worth: MAG Tomahawk wi-fi ddr5, half the price but expensive too.

The worst thing about thi situation is Microsoft assume you're using pirated software, cause when you use activation troubleshooter or reading most of the suggested 'help' pages via browser they just _suggest_ you to buy a genunine copy of their Operating System

What? So the solution is to buy another license, 260€ cause your support is nonexistent?

oh well, to put in microsoft word, a GENUINE support is non existent, not this joke and time wasting cutomer 'care'

Talking about social: it's a good idea to alert someone who is plenty of subs and followers to raise the problem, these days it's the only way to be heard.

So now, after a week or so and two tickets opened to solve this activation problem, I wonder what will happen after a month or so, with windows keep saying 'Please activate your windows'. Probably some restriction to personalization and stuff? Do you guys know anything about it?

Trying to keep the calm, still waiting for the tech call...

mine is msi meg Z790 ACE unbelievable 700USD motherboard + 300 USD Win 11 Pro license over MS Store, and no one gives the slights ****!
msi is blaming and pushing towards Microsoft and MS is dormant, and don’t give a ****, no support, no replays, nothing, drives me mad.
I will alert Gamers Nexus Steve to take a look on this thread maybe he will find some interest and steer up the hornets’ nest.

When this first happened to me, I thought that it was an isolated incident that was only happening to MSI gear but it is not isolated and seems to be happening to every manufactures boards for well over a year now.

Informing Steve at GN is actually a very good idea. Microsoft is pretending that they are unaware of this issue but it is well documented in this thread. Would like to see if Steve's massive subscriber base would be enough to get some attention...

How is this not a huge story ???

mine is msi meg Z790 ACE unbelievable 700USD motherboard + 300 USD Win 11 Pro license over MS Store, and no one gives the slights ****!
msi is blaming and pushing towards Microsoft and MS is dormant, and don’t give a ****, no support, no replays, nothing, drives me mad.
I will alert Gamers Nexus Steve to take a look on this thread maybe he will find some interest and steer up the hornets’ nest.

Same issue here with MSI motherboard. After updating bios, Windows has asked me to reset my pin, and now is complaining that the hardware is changed which invalidates activation. Tried clicking "I have recently changed my hardware" option, but it just asks me to buy Windows from the play store!