By labelling users this way (or rather "unlabelling" them), Microsoft is normalizing the viewing of information that should make us suspicious, increasing the likelihood of ignoring a real threat in the future. Cybersecurity threats will never be taken truly seriously until someone manages to hack and remotely ignite the launching of a nuclear bomb.
This is spot on, and although it is a little dark, we have to really accept the current landscape as potentially leading to such a reality. Now, I think that cybersecurity as an Industry and as a necessity is definitely gaining more recognition. But Why? Answer: Actors that use the internet (everyone, from kids to the mega-corporations and anyone in between) are not safe on the internet, as has been pointed out repetitively. People with low or non-existent values can learn just as fast and effectively as anyone else, and knowledge is power... ESPECIALLY when it comes to IT. Money is lost, and in a socioeconomic system that values Profits over People — (don't deny this is the truth ... just look around) — then of course more focus will be honed in on cyber security.
What is going to happen in the future that people will regret not enlightening themselves of the beauty and dangers of Information Technology? Why can't we move proactively instead of reactively after tragedies and losses happen? Microsoft ... Be smarter than this. As an entity that has shaped the modern world and culture around the globe, Microsoft is accountable and responsible for what issues may come about from their exploitable weaknesses and ignorance.