And average Joe, which populates about 95% of this planet, knows how to turn on TPM, Secure boot, encrypt drive?
Stop thinking that everyone knows how to use computers on a deep level. Duning-Kruger effect by MS?
Improving security by 60% does nothing. Not even 100%. Because 100% is for the time being. It will take time for hackers to implement new viruses, which will bypass these things. It is inevitable. Next will be W12, where you cannot use CPUs below 11th gen because there are vulnerabilities? They will still exist no matter what is done.
People still click anywhere, when they are online (clickbait). Even downloading files from their mail and "activating" them.
This is how you get your system damaged. Human error. And even Windows have human errors behind. Next update can have vulnerabilities. Next update will cancel them. Next update.......again with them.
Windows 10 isn't fixed properly for many reasons (one is error while updating - can't finish updating/configuring, restoring....) and MS wants to push W11? Yeah really?
And yes, this is marketing. When you force users to buy something that is not needed for most users or do not know how to use it.
And GUI changes? DX12? We're not running videogames on GUI.