Unfortunately my good luck lasted only a few days and the device has dissappeared again. The usual power off, unplug, drain the power by trying to turn on, then turn on and restart works ok.
This problem seems related to dropping into and out of standby. I have never lost the device whilst the PC is operating. Also, I never fully shutdown the PC so I don't think it is related to the full power off sequence.
Given that this issue occurs on different motherboards from different manufacturers, and that Intel hints at an issue with the device with standby, I suspect this is an Intel driver or hardware issue.
What can be done to get this properly fixed, otherwise, this amounts to selling a defective product and there should be some consumer remedies (depending on your jurisdiction of course).