Services in Windows do not always have the original English name it depends on your install localization e.g. in German it is called "Anzeigeverbesserungsdienst". No you are not looking on the wrong place it should be there. Open the properties for a specific service and look on the service name in the new dialog there you will see if you have found the correct service. Sadly it isn't possible to search for the service nor to sort them by their original English name. So you have to translate the service to your language and look for similarities.
However the service can be disabled by the commands in the post you have quoted (English service name).