I didn't say anyone was passing the buck here, though it's obviously possible in this scenario, it's just not possible to truly manage the security of these advertisements when such a convoluted, layered set of systems exists.
I don't think Microsoft is ignoring this or they'd be spewing far grater numbers of these similar to the issues that Le Boule mentioned Yahoo has been generating lately. I've personally never seen a single such popup generated by any Microsoft website and only one single popup in all my years of normal browsing.
On the other hand, I can experience dozens of these in a single session of purposefully risky browsing behavior, most generated directly by the websites being browsed. This is most likely where many of the reports we see here daily come from, though some number are also clearly experienced via advertising on news pages and the like.
I think that Microsoft is more focused on the future of Windows itself, including not only Windows 10 S, but also the Windows Core OS including the Polaris version targeted at consumers and other light-duty users. I suspect that this is where they'll actually solve these types of problems, since many of these problems exist due to legacy components more often used in business.
Rob