- case study : it has been 5 years since Windows Phone is under the direct shield of Microsoft & I think we, the people / users have benefited from the best user interface & it is so great to see so much integration, logic, interaction between the Windows device family //
++ Windows 10 mobile has to play the same role for MS Windows & Microsoft, as the one Messi 10 plays for Barcelona & Argentina //
++ “It’s a bold step into the future – a win-win for employees, shareholders and consumers of both companies. Bringing these great teams together will accelerate Microsoft’s share and profits in phones, and strengthen the overall opportunities for both Microsoft and our partners across our entire family of devices and services,” said Steve Ballmer, Microsoft’s former chief executive officer in 2013. “In addition to their innovation and strength in phones at all price points, Nokia brings proven capability and talent in critical areas such as hardware design and engineering, supply chain and manufacturing management, and hardware sales, marketing and distribution.” (case study) //
++ so we can make the conclusion that in all the above mentioned areas Microsoft can do much more // I give the best grade for hardware manufacturing & engineering (always can innovate & improve in this domain, but in 2015-16 Microsoft Lumia has been there right on the edge ) // the supply chain can be evaluated as satisfactory, but sales, marketing & distribution are domains where have been made too many errors (or there is a lack of some essential steps)