- Windows 10 devices are beautiful & innovative, productive products & competition is important in the ICT sector : it is the way for development & user experience maximization // ++ have heard, that the current CEO did not get, why the world needs a 3rd mobile ecosystem. Let us not forget that many things, systems or even countries start from very low levels, e.g. the USA, OSs & many inventions.
++ so here are a couple reasons : duopolies or monopolies (in some markets) are not great for users & development; Universal Windows Platform needs it, many Windows users need it, MS Edge needs it & if the company wants to keep pace with the biggest tech companies on the long run, then definitely needs Windows (10) Mobile devices & Lumias are emblematic for smartphone history.
++ Ballmer could have done a + job, but left without doing the decisive steps & the current CEO & Gates have not adventured in the phone business, because the market share differences were huge & yeah they want be winners, so they throw out the existing investment funds on many questionable projects, which will have questionable results, but who cares. Well in the smartphone era the company will not get easy wins & turning your back to the competition is not the solution & only make things worse for the company & community of users // inaction not an option, even the company name requires the competitiveness in the smartphone industry : smart, portable, micro-space, fast, daily-use //