Hi Darren
I don't think this will work as you described.
When you upgrade using the free version of Windows 10 this installs the same version of Windows that is on the computer that is being upgraded, Home to Home and Pro to Pro.
After it is installed, then you have Windows 10. Trying to upgrade from Home to Pro, using a Windows 7 Key, will not work to change to the Pro version. You need to have a Key for Windows 10 Pro.
Regards
So how do I get from Home to Pro? I only tried using the key for the after-the-fact upgrade when I found that I can't install Pro outright with the new installer. When I format the hard drive and do a clean install, the installer does not ask me which version I want and does not ask me for a key - rather it simply installs Home automatically (I assume, but don't know for sure, that this is because it checks the BIOS and finds that the factory installed OS qualifies for Win10 Home and therefore the hardware already has a digital entitlement for Home and the installer then incorrectly assumes I want the version of Win10 based on what came preinstalled).
Considering that digital entitlement now allows clean installs by accepting the qualifying product keys, how do I do this on a system that already has a digital entitlement for a different version?