KB3035583 Installing Windows 10 using Windows Update?

Clearly, you have a very, very different clientele than I.  Without exception, every single client of mine has vociferously rejected Windows 10.  No one wants it!  So, even if I supported your views (and I do not), I could not even force them on my clients.  The vast majority of Windows users are change resistant.  They will change only if the change is extremely attractive or they have no other choice.

http://www.canadiantech.info/for-techies/windows-marketplace-2013/

I work diligently at helping my clients to make good purchases, make them last and help keep them working as useful tools.  Windows 7 serves as a great basis for that.  Clearly, Windows 10 does not, no matter what Microsoft would prefer and how unethically they pursue forcing an unwilling customer base to bend to its self-deemed interests.

I have been in the computer business for over 50 years.  I have seen many more attempts to force people to use bad technology than good ones.  The bad ones inevitably fail.  The good ones are the exception.  Microsoft is true to this.  The vast majority of Microsoft market introductions have been utter failures.  Although all have been painted over with a pretty colour.

Windows 8 and Windows 10 are clearly bummers.  You can see clearly from the commentary in this very long thread that there is a predominance of views opposed to Win10.  So, among the comments on this thread, your views stand out as very much against the tide.

Windows 7 is clearly a gold standard.  More than half the 1.5 billion Windows computers run it.  Windows 10 is not better, it is far worse.  The huge success of Windows over the last 30 years of so, has been built on the almost unbroken promise that investments made in earlier versions (hardware and software) would continue to work in the new versions.  Win10 clearly breaks that.

As for business (which makes up half the installed base), no self-respecting IT manager or even small business manager would consider Win10, even if it were a winner.  They have just gone through a multi-billion dollar upgrade to Win7 forced upon them (unwillingly) by Microsoft's sacking the much adored Windows XP.  It is utter foolhardiness to now do this again so soon.  Windows 7 will predominate the business seen for at least the next 4 years and likely beyond that when Microsoft will again (like XP) be forced to extend the life of Win7.

A side note.  One fact you do not read about is that all those business new computer purchases (hundreds of millions of them) came with Windows 8 licences and stickers.  Barely less than 1% have Win8 installed or every will.  That's the kind of reality that Microsoft pretty paint covers over.  The OEMs quickly understood that if all they offered was Win8 installed computers, they would have no business.

Microsoft Windows customers are a very different breed of folks from Apple.  Microsoft lusts after the huge money that Apple adherents are willing to pay.  Microsoft has long ago lost its ability to listen to its customers.  It does not recognize what its customers want, only what its C suite fellows (the CEO and his fellows) want.  Windows and other Microsoft customers have many times over rejected Microsoft C suite products.  I am certain that in about 2 years, the folly of Windows 10 will be recognized.  Just as it was with Vista, Windows 8 and many progenitors.

As a former "C suite" executive, I question whether Microsoft is getting much encouragement from senior management of its customer companies.  More likely these executives are wearily asking what's in it (Windows 10) for their employees and expressing reluctance to upgrade.  The number of senior business people who are so impressionable that they drink the M$ Kool-Aid is probably quite small.

Which leaves us saying that the M$ misfires we have seen--Vista, Win8, and now Win10, perhaps--are their own creation, the product of a monopolistic enterprise unhinged from reality, because it gets no feedback that requires it to snap to.

I suggest that reading this thread might just be quite a wake up call.  Now the challenge is to get them interested enough to be curious enough to actually try to understand what a customer is.

I think it is obvious that Microsoft's management do not care about their customer's needs, do not care about this thread, do not care about this web site (which has been outsourced and forgotten by M$), etc.

M$'s management have their own plans for Windows as a Service and they do not want to be bothered by something as mundane as customer feedback/input.

This anti-customer attitude is not new (we've seen it with Vista and Win 8), it's just getting worse (especially with the way in which customers are being coerced into running Windows 10).

Maybe there will be no bubble. They will move your files without your agreement.