KB3035583 Installing Windows 10 using Windows Update?

Would you please tell me how to prevent the installation of KB3035583 in my computer and if it is already installed, how to remove it?  Also, are there other updates that we need to be concerned about that enable this behaviour?

KB3035583 now appears as an Important update in Windows Update and is checked which means it will be automatically installed if the user does not uncheck it.  If automatic update is set, it will install without intervention.

There are credible articles that say that Microsoft either has installed or will install changes to my computer that will enable Microsoft to use it as an advertising platform and then install Windows 10 without first obtaining an informed decision to do so.  I truly hope this is not true.

On behalf of my clients and their 162 Windows "consumer" computers, I must tell you that we do not grant Microsoft or any other vendor the right to do this.  When other Windows players do this, we regard it as malware and take great care to remove it.

Microsoft got to where it is today by selling Windows.  We have spent decades learning how to use Windows and billions of dollars buying Windows computers and Windows software.  We own these systems.  They are ours, not Microsoft's.

Windows Update has earned a huge trust.  We trust Microsoft to use Windows Update to keep our computers safe and secure.  When Patch Tuesday comes along we install all the updates that Microsoft says are "important." We assume those to be either plugging a security leak or fixing a software error.

We all hope Windows 10 will be something we will want.  We will carefully review and consult trusted advisors before we install Windows 10.  We have seen Windows 8 and rejected it.  Windows 8 is a bad product we did not choose.  

Automatically installing Windows 10 on our computers would be a severe abuse of a well-earned trust.  Changing our computers to enable them to become advertising platforms is also an abuse.