This is what happens when companies, who are always profit and market share driven have no real competition. I have been a crusader for Microsoft for years but this is yet another slap in the face. This is an easy fix but I believe it will be ignored and
trust me, they are aware.
My solution will be to pay money for a PC game for cards in which I can circumvent the pop up adds. You don't win Microsoft, but instead are losing another loyal fan.
Your slow move into the phone industry was the reason for the horrible windows 8 tile mess. Only extreme and universal dissatisfaction brought back some of what we were all accustomed to from a great Win 7 program.
I have felt for years now that we as users would be better served if you charged a small yearly update fee but kept an OS we are comfortable with and used to, close to the same. This would keep you from needing to come out with a completely different system
every few years to make money from. Needing to join and set up yet another app just to play the basic games we use everyday and have learned to expect from Windows, and then to be forced to put up with ads etc, is not good business no matter how you slice
it.
Oh, and if you ever want to be successful in the phone industry, it's all about the apps store...period.