I wouldn't call it forced. I haven't seen any proof so far the update to Windows 8.1 has become a mandatory update. I've just seen that the reminders become more frequent as you keep putting off the update. You can always turn off automatic updates in Windows and skip it completely. I would not recommend this as it leaves your computer vulnerable to bugs/exploits but that's your choice.
I think there's ample evidence in these forums that the 8.1 update is being forced. There are dozens of users who tell the same story, too many for it to be coincidence or user error.