Yes, they suddenly (after that lawsuit, I guess), discovered that some users actually don't want to upgrade.
Um, the fact that this forum exists, that programs exist to help people avoid the hijack (I have GWX Control Panel and there's another.
Also the fact that after all this time there are still a load of people who haven't updated, not a clue. They have been doing everything to trick people into the upgrade (unhiding updates because something you chose not to install changed, changing things to recommended to get them installed, making you click on the "X" to not install... then subtly changing that X to mean "install now", now they just realized that maybe we really don't want it.
OR, they realized that if they lost the $10K suit before all the trickery, they'd be much more liable with all the trickery.