If true, I agree that they crossed the lines into absolute fraud.
It's bad enough if they sneak things by not fully describing them (I no longer apply any non-security update UNLESS I read it and agree to it, and the generic "improvements" doesn't cut it.
But if something claims to be a security update and they slip in annoyware, then that's fraudulent behavior.
Ironically, it's mostly the updates that are preventing me from upgrading to Win10. I have never upgraded Windows (I get the later release when I get my next PC), and it's possible that I'll have no choice when I buy a new PC, but the fact that you cannot pick and choose updates (take all, or you can't even get security fixes) in Win10 if you don't agree to take everything they shove down your throat, is the main thing stopping me from getting it.