KB2952664 was released on April 22, 2014 ... that's over 2 years ago.
I found it interesting to re-read the first few pages of this long thread and see what people were first saying about this update. We had no idea what Microsoft was up to, but it was clear (even 2 years ago) that Microsoft was up to something.
The initial (vague) description of KB2952664 stated:
"This update helps Microsoft make improvements to the current operating system in order to ease the upgrade experience to the latest version of Windows."
Now (two years after the update was first released), it has become abundantly clear that the purpose of this (and several other) update(s) was to coerce people into installing Windows 10. That was Microsoft's strategy two years ago, and still remains their strategy today. Rather than making a new version of Windows that is so technically compelling that customers line up for it, Microsoft's strategy is apparently to just try and coerce customers into installing the new version ... a strategy that totally disrespects their customers!
I wonder what new forms of coercion Microsoft will use after July 29, 2016? We may be in for some unpleasant surprises.