Thank you VexB, the theory makes a lot of sense....
However, you're doing this on a server, probably through PowerShell. Those of us on desktops or laptops will be doing this through the Windoze backup and restore GUI. (Win 10 tries to emulate the Win 7 backup and restore because there is no native system image backup on 10.)
I've tried this, but as soon as I replace \NAS\ with the IPv4 address, the "OK" box greys out and I have to confirm the location using the Browse button. This of course replaces the IP address with the "friendly" name and we're back to square 1.
I'm wondering if anyone with any authority from Microsoft actually monitors these forums and admits that Windows 10 has introduced problems which simply did not exist in 7?
We should not have to experiment around to make an image backup of a home desktop device. It SHOULD simply work.