A program that grants points for using Bing search, which users can redeem for gift cards, sweepstakes entries, or charitable donations.
Well, it's not as if they are just giving us free gift cards... they make MUCH more in revenue from us clicking on all these websites and doing searches... So don't cry about a BILLION dollar company giving away some 5 dollar gift cards every month. Tehy make a LOT more than that from us to give us incentives to do searches and to use their product over other better search engines so they can show advertisers how much people use using microsoft search and thus MS can then raise the rate they charge advertisers to put ads on microsoft searches.
Trust me, whatever we get, Microsoft gets a whole lot more.