Set lower bid on Yahoo or otherwise reduce exposure?

Question

Set lower bid on Yahoo or otherwise reduce exposure?

Anonymous

We are a B2B vendor running a Microsoft Ads campaign. While our Bing prospects are decent, thus far all conversions coming from search.yahoo.com are either bots or jobseekers. I realize there's no way to prevent our ads from appearing on Yahoo because it's a first-party site, but does anyone have any tips for down-bidding or otherwise adjusting the campaign to reduce these junk conversions coming from it?

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3 answers

Answer 1

Good morning AndrewRothman,

Thank you for reaching out to the Microsoft Advertising Community Forum! My name is Marcel, and I will be assisting you with this query.

I understand that you are trying to reduce the number of low-quality conversions coming from the Yahoo network.

While we cannot stop the Ads from showing on Yahoo searches, we also cannot bid lower for a search network specifically. You will only be billed for standard-quality clicks. Clicks that have been determined to be low-quality or invalid will be credited automatically to your account.

We have more information on this at this link: Monitoring clicks: Telling the good from the bad (microsoft.com)

I will send you a private message so that I can continue to support you with more account related information.

I hope that you have a great day further!

Kind regards,

Marcel | Microsoft Advertising Support Specialist | 800-518-5689

Answer 2

Anonymous

I received your private message but there's no reply option for some reason.

If there's no way to reduce or block these junk clicks, is there some way to report a conversion as 'fake' so that it doesn't screw up the stats or the bidding?