DuckDuckGo Ads w/o the junk websites

Question

DuckDuckGo Ads w/o the junk websites

Anonymous

Is it possible to setup Ad Distribution to show my search ads on DuckDuckGo.com but NOT the other Microsoft Ad Network Partners?

I'm getting decent results from Bing, DuckDuckGo, Yahoo, and even MSN.

I am getting no conversions from the garbage websites. Any tips?

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Answer accepted by question author

Anonymous

Hello MSAdBuyer,

Hope you are well.

To answer your question, if you use Microsoft sites and select traffic your ads will also deliver in DuckDuckGo as they are part of Microsoft Advertising syndicated search partners.

Microsoft Advertising search partners - Microsoft Advertising

Hope this answers your question, Feel free to reply to this thread if there's anything else that I can be of assistance.

Sincerely,

Princess | Microsoft Advertising Support Specialist | 800-518-5689

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6 additional answers

Answer 1

Can you be a little more direct with your responses please. I'm finding the overly verbose responses with links to random documents confusing.

Let me ask this directly again. If I downgrade my Ad Group settings to "Microsoft sites and select traffic" as you suggested, will my ads still run on DuckDuckGo or not?

Everything I have read on the Microsoft docs has said it will not.

Answer 2

Hello MSAdBuyer,

Appreciate your reply in here.

This is acknowledged. I understand that you would like to get a list of the websites where Microsoft Ads has partnered with so you can have a reference or idea where your ads will show once you switch your ad distribution to "Microsoft sites and select traffic". Currently, we don't have a list of all the websites that are part of this ad distribution. You may refer to this article Ads By Microsoft on DuckDuckGo Private Search | DuckDuckGo Help Pages for more information about the partnership of Microsoft Ads and DuckDuckGo.

You may also run a website URL (publisher) report. This shows the impressions, clicks, spend, and conversions for websites on the Microsoft Search Network and the Microsoft Audience Network. This data can be sorted by website URL, account, campaign, and ad group.

Why run it? To see which website URLs are or aren’t performing well enough for your campaign or ad group target settings. For example, if ad impressions at those URLs yield a low click-through-rate, then you might decide to exclude those websites from your campaign.

Create a report (microsoft.com)

Hope this information helps.

Sincerely,

Princess | Microsoft Advertising Support Specialist | 800-518-5689

Answer 3

Can you provide me a list of websites that are part of the "Microsoft sites and select traffic" option?

According to the help docs, DuckDuckGo is not part of this.

I'd prefer to chat here rather than via private message or phone call. I think it is useful for the other customers to see the responses publicly, as other people have the same issue.

Answer 4

Hello MSAdBuyer,

Thanks for your reply.

If you'd like to show your ads in DuckDuckGo.com, you may choose Microsoft sites and select traffic as your ad distribution as this also includes Bing, MSN and Outlook.com.

If you want, I can also make a phone call to you so we can look into this in more detail. You may check your private message inbox as I sent my follow-up message for you.

Sincerely,

Princess | Microsoft Advertising Support Specialist | 800-518-5689